The Legal Intelligencer – It Takes Two: The Attorney-Marketer Relationship: Jessica L. Mazzeo

Jessica Mazzeo on Building a Strategic Alliance with Marketers in The Legal Intelligencer
Jessica Mazzeo and Emily Griesing published, “It Takes Two: The Attorney-Marketer Relationship,” in The Legal Intelligencer. The article discusses three common challenges that occur between the marketers and attorneys as well as strategies for overcoming them.